Due to the cut throat competition triggered by Jio, Airtel is launching new smart phones on and off. In this situation, BSNL also joined them with the launch of a feature phone. BSNL has tied up with Lava and Micromax mobile phone manufacturing companies. BSNL is bringing a feature phone at just Rs.2000 with free calling facility. BSNL is likely to make to phone available in the market by October.
Jio has already brought a smart phone for Rs. 1500 and Airtel too joined the race with similar 4G smart phone. Airtel is likely to get the phone as Diwali offer with a price band of 2500 – 2700. BSNL have smartly placed the price at Rs.2000.
Customer is going to be the biggest gainer in terms of benefits with the telecom revolution and competition in the country. There is a likelyhood that companies may provide the smart phone free to grab the mobile users.